The main audience for HackAD are NYUAD students regardless of year level, who are interested in technology, pursuing a tech career or wanting to learn more about the field beyond classrooms.

HackAD is a SIG that concentrates on hands-on experience when it comes to technology as well as supporting students in their wishes to prepare for a technical career after college.

Apart from connecting students through the Slack Channel and Instagram pages, hackAD offers technical workshops and discussion panels on internships, choosing a major and preparing for interviews.